Cov Kev Muag Khoom Rau Cov Tshaj Tawm Rau Spa
Jul 13, 2017
Kev muag khoom raws kev kho mob Spa
Ua ib kab yuav tsum ua kom zoo rau ib txoj kab, yog tias koj ua tus Spa Accessory, tsis tseem nkag siab txog koj cov muag khoom muag, lossis siab heev, ces koj yuav tsis muaj nyiaj tau los siab, ua kom pom tseeb txog qhov Spa Accessory rau koj hnub no 9 loj muag raws thiab txhais.
1, tsuas yog cov outlets
Nyob rau hauv 2010, kev muag khoom ntawm Spa Accessory txheeb rau txog 6.2%. Kev paub tshwj xeeb hauv kev muag khoom ntawm Spa Accessory, lub khw muaj cov yam ntxwv ntawm cov khoom qub thiab cov neeg ua haujlwm siab dua. Tam sim no, lub khw tshwj xeeb yog nyob hauv cov nroog thib ob thiab qib peb, nrog ntau tus neeg thiab kev txhim kho zoo dua. Tam sim no, khw muag khoom tshwj xeeb tau dhau los ua ib qho kev lag luam rau ntau tus qauv tshiab los yog me me tuaj mus rau tom khw.
2. Pharmacy channels
Raws li kev lag luam rau Spa Accessory, cosmo khw tseem nyob hauv nws cov me nyuam hauv Suav teb, nrog kev lag luam muag rau li 7.2% hauv xyoo 2010, feem ntau yog siv qee cov khoom cosmo. Lub hom phiaj yog yooj yim los nrhiav kev lag luam thiab cov qhua tuaj noj mov, uas ua rau nws yooj yim rau cov neeg tau txais txiaj ntsig zoo nrog kev ua haujlwm siab thiab kev ua haujlwm. Txawm li cas los xij, lub tsev muag tshuaj yog nqaim, thiab qhov Advance Spa yog qhov yooj yim.
3. Lub khw khw channel
Lub khw muag khoom raws cai yog lwm txoj kev loj tshaj plaws rau kev muag khoom ntawm Spa Accessory, uas yog kwv yees li ntawm 28,1 feem pua ntawm kev muag khoom hauv xyoo 2010. Tam sim no, cov khw muag khoom loj thiab siab kawg yog nce, thiab cov khw muag khoom me me thiab nrab yog qis maj. Lub khw muag khoom muaj qhov siab tshaj plaws hauv cov zos nyob rau hauv thawj-theem, thiab cov nroog thib ob thiab qib thib peb nce zuj zus tuaj.
Nyob rau hauv lub ntsej muag ntawm kev sib tw tsiv, cov khw muag khoom lub khw muaj tsim cov qauv khoom hauv high-end, lub koom haum loj loj, cov saw, qhov nruab nrab ntawm thaj tsam thiab ib qho chaw nres.
4. Tsev khw muag khoom noj thiab khw muag khoom loj
Raws li Wal-Mart, carrefour thiab lwm yam kev lag luam thoob ntiaj teb rau hauv kev ua lag luam thiab tsim kev nkag mus thiab, nyob rau xyoo tas los, khw thiab hypermarket tau cov neeg nyob hauv zos yuav khoom noj txhua hnub, zaub mov thiab cov tshuaj txhua hnub yog cov kev siv ntau tshaj plaws.
Nyob rau xyoo 2010, nws tau tshaj 35.3% ntawm qhov muag ntawm cov channel, uas yog ib qho tseem ceeb ntawm txoj kev muag khoom thiab tau nce xyoo tsis ntev los no. Nws tau twv xyuas tias cov lag luam thiab cov khw muag khoom tom ntej yuav nce siab ntxiv, thiab tus nqi thiab qhov nyiaj ntawm Spa Qhov Kev Siv muag hauv lub channel yuav nce ntxiv.
5. Tus kheej cov khw muag khoom noj thiab cov khw muag khoom
Cov khw muag khoom noj thiab cov khw muag khoom hauv khw muag khoom muaj feem xyuam txog 5.8 feem pua ntawm kev muag khoom ntawm Spa Accessory hauv xyoo 2010, uas tau nce xyoo tas los. Nyob rau hauv xyoo tas los no, tus kheej care shop uas sawv cev tau yog ib qho tseem ceeb rau kev nkag mus rau kev ua lag luam, thiab kev muag khoom feem ntau tseem ceeb heev.
6. Ncaj ncaj qha raws
Direct muag txhais tau tias muag thiab muag cov khoom rau cov neeg tau txais kev pab ncaj qha los ntawm cov tub lag luam ncaj nraim. Qee hom domestic thiab lwm lub teb chaws tau xaiv los tso rau txoj kev ncaj nraim rau kev muag khoom ntawm Spa Accessory, xws li Avon. Nyob rau hauv 2010, muag ntawm cov channel tau txog 13.2%.
7, khw
Feem ntau ntawm cov nyhuv ntawm TV xov xwm khoom thiab cov ntaub ntawv xov xwm, hom tshuaj shaping ntawm xov xwm, tam sim no ua TV media enterprise tsis ntau, lub ntsiab yog vim li cas rau kev hloov kho offline.
8. Kev muag khoom salon muag
Kev lag luam kev zoo nkauj nyob rau hauv xyoo tas los nrog Spa Kev Tshawb Fawb Kev Lag Luam tau tuaj rau lub caij nyoog zoo tshaj plaws, cov neeg nyob hauv tus qauv nce, kev ua kom zoo nkauj tau nyiam ua kom muaj kev sib tsoo, xws li tej chaw zoo nkauj, nws kuj yog ib qho ntawm Spa Spa kev lag luam kev muag khoom.
9. Kev sib tham nrog network
Nyob rau hauv 2010, kev muag khoom ntawm Spa Accessory tau lees paub txog li ntawm 3.1 feem pua. Lub lag luam network tau nce sai heev nyob rau hauv xyoo tas los. Txheeb xyuas tau tias thaum xyoo 2011, lub khw muag khoom ua lag luam hauv Suav teb tau yog 7,66,6 billions, nce li 66.3 feem pua txij xyoo 2010, thiab nws qhov kev loj hlob sai sai.
Raws li hauv Internet thiab txawb Internet tshiab xov xwm ua ntau paub tab, ntau cov lag luam los ntawm bold kuj ua ntau qhov kev txiav txim siab, yog tias koj xav nrhiav lub platform platform peb sichuan jas, peb nyob rau hauv kab nrog tsim tus nqi rau cov neeg muas zaub, , ua tsaug koj tuaj koom peb. Spa Accessory yog ib qho tseem ceeb ntawm cov khoom muag network. Nrog rau qhov nrov tshaj plaws hauv Internet thiab txoj kev loj hlob ntawm kev lag luam, kev loj hlob yav tom ntej ntawm Spa Accessory network muag khoom yog loj loj.
